Manager, Content and Digital Platforms

Location: Toronto, Ontario, Canada
Date Posted: 10-02-2018
Our client located downtown is looking to hire Manager, Digital Content and Platforms
Role Description:
Social Media Responsibilities (70%)
  • Build the social media editorial calendar
  • Create action plans for events, launches and campaigns, outlining pre-during-post efforts, as well as ensuring all stakeholders (partners, participants and sponsors) are recognized
  • Live Tweet from events, engaging those in- and outside of the room in real-time conversation
  • Collaborate with Marketing to develop strategies related to online lead generation, SEO optimization
  • Identify new online opportunities (organic and paid) to engage with potential ambassadors (policy and membership), members partners and sponsors
  • Monitor online references; recommending response strategies and escalating issues as they arise
  • Track and report impact (by project and on a quarterly/annual basis), gathering insights from social listening tools and analytics to use data to educate the team and inform future activity
  • Develop content (copy and images) for all social media audiences, including repurposing content developed by other teams; includes custom promotional packages with sample posts and images
  • Encourage user-generated content creation and sharing from our members, program and event participants
Website Management (20%)
  • Own monthly quality control checks to ensure content is up-to-date and functionality is in-tact; working with the respective partners on the Marketing and IT teams
  • Create, add new images, pages and content to profile new initiatives
  • Keep up with the event flow process to ensure our events are promoted as soon as the content is created
  • Set-up, monitor and report on key metrics using Google Analytics (strategic recommendations for continuous improvement)
Digital Platform Support (10%)
  • Design promotional images with clear calls to action for the digital platforms
  • Support the creation of event screens, providing and approving social handles for speakers as well as relevant hashtags
  • Develop content for the digital audience engagement tool (Slido)
Your experience includes:
  • 5-7 Years of community management experience with a similar organization and/or mandate; in-house or with an agency (focus on advocacy considered an asset)
  • Graphic design: proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat, Flash, Spark)
  • Web design and content management (html an asset)
  • Social media/content marketing (organic and paid efforts) with an in-depth knowledge of social media platforms, tools and trends
  • Live Tweeting events with notable influencers (business leaders, government officials)
  • Using social media listening tools and tracking platforms
  • Proactive issues identification and management
  • Development of holistic strategies that balance competing priorities and connect efforts to overall organizational objectives
  • Copywriting and proofing
  • Setting objectives and KPIs, tracking to produce reports featuring key metrics that demonstrate progress against overall business goals
  • Bachelor’s degree, diploma or certificate in social media, communications, public relations or related field is required
You’re often described as:
  • An ambassador who's passionate about the work you do and the organization you work for
  • An energetic and nimble self-starter with the ability to work independently and with teams
  • Client-focused and open to incorporating others' ideas and accepting constructive criticism
  • Open to changing directions, adopting new practices or learning something new
  • Diplomatic, tactful and poised about complex issues
  • Effective project and time management capabilities and organizational skills; ability to meet strict and competing deadlines, for multiple projects, in a fast-paced environment
  • A talented storyteller and strong communicator with the ability to present strategies/plan with an evidenced-based approach to obtain buy-in from Senior Leaders
  • A creative problem solver
Jennifer van Amerom
CEO, Refine GINgroup Inc., previously Refine Recruitment Inc.
direct: 416-840-7162 x101
toll free: 1-866-210-9228
cell: 416-951-1881
'Refine where you belong. Refine the team you're a part of.'
this job portal is powered by CATS